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This title will help you think about advertising and the many issues facing consumers today. Find out some of the effects of advertising on society. Explore the line between a wold in which we are able to find what we need and a world in which our behavior is controlled by mega corporations.

"Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian "Box" Brown's The He-Man Effect shows how corporate manipulation brought muscular, accessory-stuffed action figures...